POSTED · APR 18 · 6 MIN READ
The shape of a card.
I have been redesigning my website for the third time in two years and I keep arriving at the same shape. A card. Not a homepage card — one of those product-tile rectangles with rounded corners and a hover lift. An actual card. A bordered rectangle with a title bar at the top, a body in the middle, and one or two buttons at the bottom that take you to another card.
It is, of course, a HyperCard. I know what year it is. I have spent enough time with the alternatives to know I am not building this out of nostalgia.
A card is the smallest unit of attention I can ask of a reader without apologising.